The name of neon in the lighting field came from the inert/noble gas NEON discovered in 1898 by William Ramsey & Morris Travers. When Georges Claude exhibited the first advertising signs they used the gas Neon because of its bright Red/Orange glow although the art of using glass tubing began in the 1850's with the Geissler Tube invented by Heinrich Geissler there was also the Crookes Tube invented by Williams Crookes. Then at the 1893 Chicago world fair Nikola Tesla exhibited lamps he called discharge lamps which was glass tubing bent into shapes & names of famous people then vacuumed & filled with a small amount of gas. Nikola Tesla also brought AC power to the world at the same world fair Now the LED industry which is controlled by large multi international companies have developed a lighting product & have used our name of neon in their product title. In no other field is a product allowed to use another products name. It is ambush marketing in the highest degree. They should been made to title the product as LED silicone flex or generate a new generic name. Along with using the name of neon. They have successfully coined neon lights as traditional neon, where in fact it is Real Neon as there is really only one lighting source that uses neon as a light source. My hope that one day a law firm will be a champion to the makers on real neon, against the multi international companies to take it to the courts to stop the ambush for continuing, just as the province of Champagne did to protect their product in the wine industry. It could also give the law firm great media exposure.